Building a Need to Reduce Crime!

Here is a great example of sales people seeing a customer’s problem that their solution can fix! In sales training we talk about “building the need”. How big was the need here? Criminals were getting off prosecution because of a paper jam! Great implications and consequences if the the problem was not fixed. The Xerox reps took the glory for that one…

http://www.nzherald.co.nz/world/news/article.cfm?c_id=2&objectid=11993089