Using Sales Data to Increase Sales Performance

An interesting article from HBR about the value of using sales data to increase sales performance. Whilst sales skills are critical, we know having a clear sales process for your business, tracking the numbers and holding people accountable to this, ultimately achieves the best results. Establishing some form of sales analytics is the key. It doesn’t have to be overly onerous – rather something that fits the size and culture of your business and often utilizing tools that you have already, but in a more effective manner. For instance: CRM and leadership. Read the full article here: